From media pitch coordination and journalist relations to crisis communication and client reporting — WhatsForm keeps every PR conversation structured, fast, and fully trackable on WhatsApp.
In PR, timing is everything. Slow communication and scattered processes can damage both your client's reputation and your own.
When a negative story breaks, minutes matter. Coordinating spokesperson statements, getting client approvals, and briefing media contacts through email costs precious time.
Pitches go out, journalists don't respond, and there is no systematic way to follow up, track interest, or know which stories are gaining traction.
Press releases and media statements bounce through email for client approval. Embargoed deadlines are missed because someone didn't see the email in time.
Manually compiling clippings, coverage metrics, and AVE data into monthly reports takes hours. Clients rarely read the PDF attachments sent over email.
Purpose-built WhatsApp workflows for media relations, crisis response, and client communication.
When a crisis hits, WhatsForm coordinates rapid response — alerting the right team members, routing client approval requests, and distributing approved statements to media contacts, all on WhatsApp.
Log media pitches and automate structured follow-ups on WhatsApp. Know which journalists are interested, which stories are gaining traction, and which pitches need a different angle.
Share press releases and media statements with clients on WhatsApp for instant review and one-tap approval. Automated reminders ensure sign-off before embargo deadlines.
Send coverage summaries, sentiment snapshots, and key metrics directly to clients on WhatsApp. Higher open rates than email reports mean clients stay informed and satisfied.
A complete PR engagement workflow powered by WhatsApp.
New retainer clients complete a structured WhatsApp onboarding brief — covering key messages, spokespeople, target media, sensitivities, and crisis contacts — so your team starts with full context.
Monthly PR calendars and story angles are shared with clients for input and approval on WhatsApp. Clients review and approve via simple reactions or text replies — no log-ins or portals.
Draft releases are shared for fast client approval on WhatsApp. Once approved, distribution lists are triggered and media contacts receive pitch notes instantly.
Key coverage hits are shared with clients on WhatsApp as they appear — a short note, the link, and the headline. Clients see value in real time, not once a month.
Monthly coverage reports with clippings, metrics, and sentiment are sent on WhatsApp in a digestible format. Retainer renewal conversations are triggered automatically at the right moment.
Coordinate approvals and statement distribution in minutes, not hours, when a crisis breaks.
Structured, timely pitch follow-ups build journalist trust and increase story placement rates.
Automated approval reminders on WhatsApp ensure clients sign off before every deadline.
Real-time coverage alerts on WhatsApp let clients see your work as it happens, not once a month.
Proactive communication and visible results dramatically reduce client churn at renewal.
WhatsApp approval workflows cut crisis statement sign-off time from hours to under 20 minutes.
Coverage updates sent on WhatsApp are read by 65% more clients than the same information in email reports.
Clients who receive proactive WhatsApp updates are significantly more likely to renew their retainer.
"During a crisis last year, we coordinated four spokespeople and got client approval on the statement in 18 minutes via WhatsForm. Our previous record was 3 hours over email. That speed protected the client — and secured a 2-year retainer extension."
From crisis response to monthly reporting — give your PR firm the communication speed it needs to protect reputations and retain clients.