Eltech: Powering B2B Sales with Automated Technical Inquiries
How the leading transformer manufacturer uses WhatsForm to qualify leads, accelerate quotes, and provide superior client support.
Energizing the Sales Cycle
For Eltech, a B2B manufacturer of complex electrical components, the sales process involves detailed technical specifications. They needed a way to capture high-quality leads and speed up the time from inquiry to quotation.
INTELLIGENT LEAD QUALIFICATION
From Vague Inquiry to Qualified Prospect
When a potential client makes an inquiry, a WhatsForm AI agent engages them instantly on WhatsApp. It asks crucial qualifying questions about their technical requirements like voltage, capacity, and application, turning a simple "I need a transformer" message into a detailed, actionable lead for the sales team.
- 24/7 automated lead engagement
- Conversational gathering of technical specifications
- Filters out unqualified inquiries
- Seamlessly syncs lead data to their CRM
ACCELERATED QUOTATION PROCESS
Build Accurate Quotes in Record Time
The detailed information collected by the bot allows the sales team to generate accurate quotes much faster. For standard products, a quote can even be generated automatically and sent to the client via a SmartyAutomate workflow, dramatically shortening the sales cycle.
- Reduces back-and-forth emails for specifications
- Enables faster and more accurate quoting
- Automated quote generation for standard products
- Frees up sales engineers for complex projects
PROACTIVE ORDER & SUPPORT UPDATES
Building Client Trust Through Transparency
After a sale, WhatsForm keeps clients informed with proactive updates on manufacturing progress and delivery timelines. For post-sales support, a technical support bot can handle first-level queries or collect issue details to create a support ticket, ensuring a swift and organized response.
- Automated order status notifications
- First-level AI technical support bot
- Streamlined support ticket creation
- Enhanced client communication and satisfaction
Tangible Outcomes for Eltech
Adopting a conversational AI strategy delivered a clear competitive advantage in the B2B manufacturing space.
Faster Sales Cycle
Reduced the time from initial inquiry to final quotation by over 60%.
Higher Quality Leads
The sales team now focuses only on well-defined, qualified leads, improving conversion rates.
Improved Client Communication
Proactive updates and instant support built stronger, more transparent client relationships.
Increased Team Efficiency
Automated routine tasks, allowing sales and support teams to handle more complex, high-value work.
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